True Blue Love

True Blue Love is a mobile phone social networking experience, designed to explore the politics behind intimate phone-based relations.

Each participant enters into the program the characteristics of their ideal sexual mate, chosen from a series of preset selections. While the program is running, every time another phone comes within range, a love metric is calculated which is a representation of how close the incoming person matches the participant’s ideal mate. If the match is close, the phone will emit a raucous mating call that will be unique to that participant.

The concept behind the triggered mating calls is to attempt to undermine the silent technology of messaging and email with vocal communication that expresses the user’s desires through a public broadcast, a broadcast that harks back to more primitive exchanges. The ridiculous sounds should function as social ice-breakers, and the unwilling couple may want to discuss what it is that they have in common that triggered the noise.